UK WIND TURBINE OPERATOR
Market Research to understand the nature of the UK wind turbine market.
About the Customer
The customer is a well-known operator of wind turbines within the UK. It has in recent years been involved in the planning, consenting, and construction of wind farms. In recent times, the customer has also started to show more interest in managing O&M. As the market in which the customer operates becomes even more active and many of the existing assets creep towards 20 years old, the customer was eager to understand the potential avenues for revenue generation – this included the deployment of new technology. JBPRM was approached to provide a clearer picture of what was possible and how technology could be most utilised.
With both experience and contacts within the renewables market, JBPRM were well placed to conduct a research project to answer many of the questions that were being asked. Over a period of two months, using multiple sources, a 40-page report was produced. As part of the project, a database of key data to inform future planning, was initiated.
Product Development & Strategy Support
JBPRM Ltd, with a strong knowledge in Product Strategy, was able to evaluate a current technology that was being tabled for development. The evaluation was both technical and commercial and focused on where the technology was most likely to deliver the most value both on wind farms and other renewable assets. An assessment of competitors, coupled with the nature of the key natures of deployment of the technology, was provided to the customer as part of the research.
Subsquent to this inital research, JBPRM was invited to the customers headquarters to take part in a strategy planning session. During this session, with JBPRM leading, several scenarios were explored that provided credible future outcomes along with routes to revenue generation using both existing resources, and potentially new development programmes.
JBPRM Delivered Services
- Market Research
- Marketing Strategy Support
- Product Development Support
JBPRM have the experience and expertise to build and develop sales streams for start-ups, and small to medium sized businesses operating in the process, power & energy markets. These sales streams can be for new product launches, existing products that simply need a helping hand, or perhaps a more general sales push across multiple product or service lines. Get in touch to find out more.