“PR” is a term that’s sometimes only vaguely understood, or seen as something ‘fluffy’ or non-compulsory. Despite this, the benefits and impacts of Public Relations are considerable, and it’s one of the single most effective ways to build on existing marketing strategies and secure your brand’s reputation.
These days, companies are catching onto its advantages a lot faster and are investing more time and effort into staying on top of their PR strategies. This is largely due to the prominence of social media marketing which puts customer relationships and engagement at the forefront. The result is they’re seeing even larger returns with better ROI.
In short – PR is about sending the right messages, at the right time, to the right people.
It’s such a simply concept, but can transform the future and profitability of a business, giving them the ability to overcome almost any obstacle it may face – making it an invaluable tool in times of crisis and uncertainty.
Public Relations increases brand credibility
Trust is an integral part of a successful business-client relationship, especially in the power and energy sectors where the stakes are so high.
A PR strategy looks at increasing a brand’s credibility within a given industry and increasing their overall reputation. This can be done through thought leadership content, technical authoring, networking strategies or press relationships – anything that can help companies to craft the right messages that will resonate with their target market in impactful ways.
But PR on its own won’t launch your brand into the big leagues, even if it does make it a lot easier for people to find you. The best PR strategies are integrated into rounded and responsive marketing plans, so that all efforts can support and ameliorate each other, leading to better results and bigger profits.
PR helps your market find you (and trust in you) but if, when they get to you, their experience is poor and their needs are not met, you’re going to experience a huge drop off in interest. Don’t waste the investment of time and resources that PR requires – have a solid, foundational marketing plan that will fully support the influx of new interest.
Enhance your online presence
If there’s one thing the online world isn’t short of, it’s opinions. Whether true or not, anyone can say anything about your brand and have it accepted, by some, as fact. The most effective way to counteract this is through PR campaigns which will awareness for a brand while maintaining a positive and consumer-resonant image.
Audiences are also more likely to listen to a message coming from an objective source, as opposed to paid-for advertising. Social proof is the marketing buzzword of the generation! and your company won’t get very far without it. By leveraging their connections, PR plans can gain trust for a company through third parties and build stronger consumer relationships.
Drawing on decades of experience, JBPRM can offer support and guidance in this area. We will help you to identify the best channels to spread your message, using our extensive experience and industry connections to maximise reach, and deliver on key, measurable objectives. With us in your corner, you’ll have a much higher chance of reaching the right audience effectively and overcoming any trials or obstacles that come your way.