What is PR and why is it important?

April 9, 2020

“PR” is a term that’s sometimes only vaguely understood, or seen as something ‘fluffy’ or non-compulsory. Despite this, the benefits and impacts of Public Relations are considerable, and it’s one of the single most effective ways to build on existing marketing strategies and secure your brand’s reputation.

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3 marketing tips to prepare your business for the Coronavirus downturn 

April 7, 2020

Unless you’re a toilet roll or hand sanitiser business, it’s likely that the Coronavirus pandemic will hit you where it hurts – right in the profits. 

As the economic impact of Covid-19 starts to bite, business owners and companies are facing challenges they’ve never yet faced. Limited access to resources. Decreased demand. Forced closures. Remote staff. And the worst thing is, none of us know precisely when it’s going to end. 

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