Unleash the Power of Social Media

A social media marketing strategy will help your brand tackle its goals with a sense of purpose. What was once an easy way for you to keep in touch with friends and family has become a powerful marketing tool that helps businesses connect with their consumers, gather feedback from them and increase their visibility.

However, trying to build a brand on social media without a defined strategy can be counterproductive. You might find yourself directionless, posting indiscriminately for no particular audience and with little or no returns. We can help you to set and achieve goals that bolster your overall business strategy.

We know LinkedIn, Twitter, Instagram, Facebook, YouTube…

Whether you’re new to social media or not, we’ll work with you to provide clear objectives and a plan of action; giving you a clear direction on the What, Why, When and How of your social media efforts.

Customers are invited to sit down with one of our consultants who will explain the benefits of social media, the types (Organic and Payed Sponsored/Advertising Services), and how to make the best use of the technology.

Benefits that include:

  • Increased brand awareness
  • More site traffics
  • New leads
  • Increased revenue (by increasing sign-ups or sales)
  • Greater brand engagement
  • An engaged community around your business
  • Social customer service
  • Increased mentions in the press
  • Feedback and direct access to conversations around your brand

Social Media Development – First Steps

  1. A review of the client’s situation with Wants-Needs Assessment (this includes an assessment of how social media could be used to support the marketing and business objectives)
  2. A review of the current social media strategy (What, Why, When, How)
  3. Development of a plan of action and responsibilities for delivery (including clear costings)
  4. Activity start on platforms that are most applicable to the energy sector. These include LinkedIn, Twitter, YouTube and Instagram

If you feel you could be using social media more effectively, or want to set up a strategy from scratch, contact us.