Creative Writing and Advertising Journal Campaigns

Technical Authoring can benefit your campaigns greatly – we combine the art of creative writing with advertising to help generate awareness and positive responses to products, services and businesses. The competition in areas of the Power and Energy markets has created difficulties in reaching customers, and traditional forms of marketing are yielding lower and lower returns.

Brand Identity & Product/Service Positioning

Our marketing public relations and advertising services play an important role in the branding and positioning of products and services, helping to make the values and actions of an organisation into marketable commodities that can be used to drive perception of the business and its products.

Any advertising campaigns you run should always incorporate marketing PR since many online and offline journals bundle advertising and editorial opportunities together, saving you considerable effort and cost. Being close to the editors in power, energy and process markets, allows JBPRM to take advantage of these cost savings.

Our Marketing PR services can:

  • Assist in the launch of new products
  • Assist in re-positioning for a mature market
  • Build interest in a product or service category
  • Influence specific target groups
  • Defend products that have encountered issues in the market
  • Build a corporate image that reflects positively on products and services

Think Like The Buyer

At JBPRM, we understand that organisations operating in the power, energy, and process markets, behave and think in certain ways. As a result, we appreciate that a failure to understand the buying process within these markets, can have a detrimental effect on a customer’s ability to generate tangible results regarding leads and ultimately sales opportunities.

Influence To Make Selection

Using our understanding of both the buying process and the buying team and members timing needs for information to decide on the preferred supplier solutions, JBPRM can deliver informative creative writing copy or content (Features, Advantages, & Benefits), to drive the effective positioning of your key products and/or services.

We can provide creative copy for both online and offline journals and any other suitably chosen requirement for exhibitions or conferences. We do this through the creation of content such as:

Creative writing examples:

  • Press Releases
  • Product Stories
  • Application Stories
  • Feature Articles
  • White Papers
  • Brochures
  • Fliers

Delivering Effective Campaigns

Utilising JBPRM’s decades of engineering insight, technical and complex writing projects can be taken on and fully understood. We have the experience and resources to deliver an effective, integrated campaign. Get in touch to find out how we can support your business get selected.