Technical Marketing & Business Development

Power Generation

Market Context

The power generation sector has seen massive change in the last ten years. As the promise of new nuclear in the UK appeared to be materialising, government support policy was deemed inept which forced the hands of many of the investors, with the exception of EDF, who subsequently changed plans. Not soon after 2010, the pressure of an ever increasing amount of renewables on the grid coupled with national grids requirement to dispatch wind first, forced the closure of older relatively inefficient gas plants. These plants along with conventional steam plant were also being mauled by EU directives such as a the Large Combustion Plant Directive (LCPD) and subsequent legislation in the Industrial Emissions Directive (IED). To make things worse, the EUs grand plan for interconnection, has seen increased competitive nuclear and renewable inflows from the EU to the UK. In the last 10 years, the growth or renewable sources of power generation have dominated government policy and offshore wind in particular, has seen its figures for levelised cost of electricity (LOCE) plummet meaning projects have become self-financing without government intervention i.e. without the need for Contracts for Difference (CFD) support. Overall, the grid is changing and with solar, anaerobic digestion, biomass, and battery, new sources continue to join the grid daily making the restructure of the electricity system from centralised system to a distributed system inevitable.

In 2022, Russia invaded Ukraine and as a result we have seen wholesale gas prices rise to levels unthinkable just 12 months ago. With the UK so reliant on natural gas to power our remaining thermal stations with generation that enables significant balancing of the grid, the stakes are higher than ever before. Our push for a greener future and the EU’s reliance on Russian gas has meant we have been exposed to Russia using its gas as a weapon.

These are perilous times for sure, but this is also the time for new innovaion to find a place. There are massive opportunities for companies to enter the market with new innovations and ways of thinking. For more information on how we can help your company get in front of the right people, take a look at our industrial marketing options today.

Key Areas

The power generation market describes the following areas:

  • Combined Cycle Gas Turbines Stations
  • Conventional Steam (Coal) Stations
  • Nuclear Stations
  • Biomass Stations
  • Offshore & Onshore Wind
  • Wave & Tidal Installations
  • Hydro Stations
  • Solar Installations
  • Battery Stations
  • Geothermal Stations
  • Interconnection
  • Transmission & Distribution

Our Core Strength

Using our inert experience and knowledge coupled with our actual project experience working with companies in this sector, we have particular strength supporting companies offering:

  • Maintenance Services
  • Asset Integrity Services
  • Design Engineering
  • Mechanical Engineering
  • Software Engineering