Practical Marketing Support Modules
Business owners & entrepreneurs need to know exactly what they know, and equally importantly, be sure of what they don’t know. Deep dives are workshop sessions designed with a mix of educational and consulting content, that provide attendees with greater insight in to their business purpose. These modules will enable attendees to review the business activities, ensuring that it remains relevant, up-to-date, and aligned to customers’ needs and wants. All modules can be taken on their own to meet specific gaps, however, it has been proven that taking several together, offers the best outcome.
The modules are delivered by Jonathan Brindley who has more than 20 years’ experience of working in Product and Service Marketing. With a strong academic background in Corporate Strategy, Strategic Marketing, Digital Marketing, Branding, and Promotion, he also boasts an impressive career working for leading power & energy based companies. Jonathan is a both a Chartered Marketer, and a Fellow of the Chartered Institute of Marketing (FCIM).
The “Deep Dive” Modules:
|Sessions (each of 2hrs duration)||Description|
|The Marketing Environment||Assess what factors could affect your business/sales performance now and in the future|
|Marketing Research||Identify the key insight you need to ensure success, develop a research project to be undertaken by The JBPRM|
|Mission, Goals, & Objectives||Know your purpose, get clarity on your business direction to enable team focus|
|Customer Identification||Know who could buy from you and why, select your target customer market|
|Product/Service Strategy||Understand the impact of need on the products/services you could sell.|
|Brand Identity & Positioning||How to stand out from the crowd, review competitive advantage over the market, position to win|
|Effective Personal Sales||Learn simple techniques to make you sell more effectively in the shop, in the showroom, in meetings, or at key events.|
|Digital Marketing Success||Select and integrate Digital marketing methods to attract more sales|
|Attracting Customers & Ensuring Customer Loyalty||Identify the right mix of methods to attract your target customer. Foster customers from retention to advocacy.|
|The Business Plan and ‘Killer’ Pitch||Learn the fundamental ingredients that make up the business plan, and appreciate the art of pitching the business to stakeholders.|