What is SEO and why do you need it?
Search Engine Optimisation (SEO) is a digital strategy that encompasses almost every aspect of site-building and content development. When done effectively, your website’s visibility on search engines such as Google, as well as its general usability, will be greatly increased. This means a better experience for your customers, access to new leads and an improvement of your organisation’s bottom line.
SEO is Critical to Digital Marketing Strategy
SEO’s importance in today’s digital landscape really can’t be overstated, which is why JBPRM are committed to delivering outstanding SEO strategy at all levels of your business. The main goal of SEO is to demonstrate your value to the search engines and, by extension, to your potential customers.
SEO is Dynamic and Ever Changing
SEO has changed significantly over the last five years. A high organic ranking is no longer achieved by typing in a few of the right keywords. An optimised website is a microcosm of links, content and channels that work together to appeal to both human visitors and search engine algorithms. The organisation of your site, its site maps and presentation, are noted by Google spiders and fed back to calculate your ranking. Words are as important as ever, but modern SEO is about so much more.
A Proven Approach that Works
Our SEO team focus on several key elements when analysing your site. These include linking strategies, content optimisation, on-site HTML improvements, paid SEO and more. We continuously monitor and work to Google’s guidelines, ensuring the websites we build and optimise work to target a position on Google’s first result page. Our scientific approach combines many elements that ensure over a complete programme, significant gains in page ranking can be achieved.
A Six Step Approach to Success:
- Conduct a free website health assessment
- Issue a free findings report, and review with client
- Agree objectives, and activity targets defining success
- Issue quotation to achieve success
- Communicate plan of action
- Start activity
As technology becomes more sophisticated, so must your digital practices. Google crawlers are increasingly adept at prioritising only the most relevant and user-friendly sites for the eyes of potential visitors, meaning your company can no longer play it safe when it comes to SEO.
Contact us today to find out more and benefit from our free website assessment and report.