FABRIC MAINTENANCE SERVICES PROVIDER
Technical Authority and Outsourced Sales & Marketing Function
About the Customer
The customer is an ambitious asset maintenance and fabrication contractor working both across the power and energy sectors. With the company targeting significant growth year on year over a 5 year plan, they were looking for a consultancy that both spoke the same language, and could grasp their business needs quickly. As investers with little Marketing expertise in the sectors, they were looking for a technical authority who would be able to offer a complete package of expert advice and take full responsibility for the needs of the business in regards to Marketing.
Marketing Technical Authority
As a Marketing Consultancy with sector knowledge, JBPRM were perfectly positioned to provide a full service covering all the Marketing and Business Development services. Of special interest to the customer was the availability of a technical expert (albeit outsourced); this mirored their existing setup for their engineering disciplines. This TA approach was familiar and suited their business as it provided them with an independent chartered marketing consultant that was able to provide a complete outsourced, cost-effective vitual marketing team.
Rebrand and Launch of New Corporate Identity
JBPRM have a wealth of experience of branding and positioning, and managed a project to outline the rebrand process, co-ordinate the resources required to deliver it, and to manage the launch of the new corporate identity. The project required the management of the process for idea generation, shortlist selection, idea exploration, final selection, and full graphical design and the implementation across the business via a launch campaign.
Multi-functional Website Development
To support the rebrand and a new business structure, JBPRM were instructed to manage the outsourcing of a new multi-functional website. This website would be developed to be much more than a shop window and include customer login area, interactive jobs board, gated content, interactive services map, and integrated social media functionality. The complete programme including design, build, and testing, was delivered to time and within budget. JBPRM continue to provide SEO services, maintenance, and ongoing analytics.
Sales Process Development/Account Management
With intricate knowledge of developing sales and business development processes, JBPRM were ideally placed to assess the current improvements required in the sales process, focus on gaps to close, and then to identify and introduce the right CRM. This provided the customer with an integrated approach that considered existing systems but adding a new digital marketing toolset. Working closely with providers and integrators, JBPRM managed the project to a successful conclusion.
Sales & Business Development
A real strength of JBPRM is the ability to conduct a comprehensive business development campaign using multiple approaches depending on the customer need. Using our integrated approach for sales pipeline development – LinkedIn (organic and PPC) and telesales, a pipeline of leads is created that is pushed through the sales qualification process to result in opportunities requiring face to face meetings. These face to face meetings involve the customer MD and supported by JBPRM. These opportunities were all tracked and managed on the CRM system with transparency across the business.
JBPRM Delivered Services
- Independent Marketing Advice
- Rebranding and Positioning
- Development of New Digital Platforms
- Sales Process Development
- Business Development Service
- Account Management
JBPRM have the experience and expertise to build and develop sales streams for start-ups, and small to medium sized businesses operating in the process, power & energy markets. These sales streams can be for new product launches, existing products that simply need a helping hand, or perhaps a more general sales push across multiple product or service lines. Get in touch to find out more.