With an influx of new competitors and more switching, caused by the influence of digitisation, energy providers are feeling the pressure on their bottom lines. In this challenging environment, one of the best ways to show a commitment to innovation is with a strong content marketing strategy.
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How important is a social media presence in a B2B and industrial environment? The truth is – very. Regardless of the type or size of your business, being active on social media is more or less essential these days.
The relationship between the sales and marketing arms of your business can either be mutually supportive, or a tension-filled struggle that leads to confusion and inconsistent results.
B2B (business to business) marketing refers to any marketing or content strategy that’s geared towards other businesses or organisations. B2B marketing is very different to B2C (business to consumer) marketing, in terms of respective strategies, applications and target audience, which is why an entirely different approach is needed.