What is PR and why is it important?

July 9, 2020

“PR” is a term that’s sometimes only vaguely understood, or seen as something ‘fluffy’ or non-compulsory. Despite this, the benefits and impacts of Public Relations are considerable, and it’s one of the single most effective ways to build on existing marketing strategies and secure your brand’s reputation.

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3 marketing tips to prepare your business for the Coronavirus downturn 

April 7, 2020

Unless you’re a toilet roll or hand sanitiser business, it’s likely that the Coronavirus pandemic will hit you where it hurts – right in the profits. 

As the economic impact of Covid-19 starts to bite, business owners and companies are facing challenges they’ve never yet faced. Limited access to resources. Decreased demand. Forced closures. Remote staff. And the worst thing is, none of us know precisely when it’s going to end. 

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4 business benefits of a content marketing strategy

March 30, 2020

With an influx of new competitors and more switching, caused by the influence of digitisation, energy providers are feeling the pressure on their bottom lines. In this challenging environment, one of the best ways to show a commitment to innovation is with a strong content marketing strategy. 
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What is B2B marketing and why is it important?

March 23, 2020

B2B (business to business) marketing refers to any marketing or content strategy that’s geared towards other businesses or organisations. B2B marketing is very different to B2C (business to consumer) marketing, in terms of respective strategies, applications and target audience, which is why an entirely different approach is needed.

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