B2B Pubic Relations – Why Doing It Right Opens Doors

November 6, 2023

Having your company talked about in the trade press gets you both a relevant audience and, if the publication is trusted and respected, a bit of it rubs off onto your company. No, you don’t need to buy advertising if you don’t want to, although that’s not a bad idea, but getting editorial means putting some work in.

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4 business benefits of a content marketing strategy

July 27, 2023

With an influx of new competitors and more switching, caused by the influence of digitisation, energy providers are feeling the pressure on their bottom lines. In this challenging environment, one of the best ways to show a commitment to innovation is with a strong content marketing strategy. 
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What is B2B marketing and why is it important?

March 20, 2023

B2B (business to business) marketing refers to any marketing or content strategy that’s geared towards other businesses or organisations. B2B marketing is very different to B2C (business to consumer) marketing, in terms of respective strategies, applications and target audience, which is why an entirely different approach is needed.

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What is PR and why is it important?

May 13, 2022

“PR” is a term that’s sometimes only vaguely understood, or seen as something ‘fluffy’ or non-compulsory. Despite this, the benefits and impacts of Public Relations are considerable, and it’s one of the single most effective ways to build on existing marketing strategies and secure your brand’s reputation.

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