Having your company talked about in the trade press gets you both a relevant audience and, if the publication is trusted and respected, a bit of it rubs off onto your company. No, you don’t need to buy advertising if you don’t want to, although that’s not a bad idea, but getting editorial means putting some work in.
How important is a social media presence in a B2B and industrial environment? Regardless of the type or size of your business, being active on social media is more or less essential these days.
With an influx of new competitors and more switching, caused by the influence of digitisation, energy providers are feeling the pressure on their bottom lines. In this challenging environment, one of the best ways to show a commitment to innovation is with a strong content marketing strategy.
A Go-To-Market strategy is an action plan that’s specifically focused on the steps needed for a company to move into a new market or achieve a competitive advantage by reaching target customers. As it’s name suggests, this is a strategy that is dynamic and has an important role to play in a successfully executed Marketing Strategy.
B2B (business to business) marketing refers to any marketing or content strategy that’s geared towards other businesses or organisations. B2B marketing is very different to B2C (business to consumer) marketing, in terms of respective strategies, applications and target audience, which is why an entirely different approach is needed.
The relationship between the sales and marketing arms of your business can either be mutually supportive, or a tension-filled struggle that leads to confusion and inconsistent results.
How important is a social media presence in a B2B and industrial environment? The truth is – very. Regardless of the type or size of your business, being active on social media is more or less essential these days.
In difficult times, marketing can sometimes get neglected. With budget cuts, these are the efforts that so often get culled, under the belief that focus should be shifted to the more immediately practical processes of maintaining and running a business.
In an announcement after the Covid pandemic, Twitter (now known as ‘X’), revealed that they had been hit by reduced adspend as brands are putting a pause on their online marketing activity. This decrease in digital marketing was due to the Coronavirus crisis and brands’ reactions to it.
“PR” is a term that’s sometimes only vaguely understood, or seen as something ‘fluffy’ or non-compulsory. Despite this, the benefits and impacts of Public Relations are considerable, and it’s one of the single most effective ways to build on existing marketing strategies and secure your brand’s reputation.