In difficult times, marketing can sometimes get neglected. With budget cuts, these are the efforts that so often get culled, under the belief that focus should be shifted to the more immediately practical processes of maintaining and running a business.
A Go-To-Market strategy is an action plan that’s specifically focused on the steps needed for a company to move into a new market or achieve a competitive advantage by reaching target customers. As it’s name suggests, this is a strategy that is dynamic and has an important role to play in a successfully executed Marketing Strategy.
In a recent announcement, Twitter revealed that they’re being hit by reduced adspend as brands are putting a pause on their online marketing activity. This decrease in digital marketing is due to the Coronavirus crisis and brands’ reactions to it.
“PR” is a term that’s sometimes only vaguely understood, or seen as something ‘fluffy’ or non-compulsory. Despite this, the benefits and impacts of Public Relations are considerable, and it’s one of the single most effective ways to build on existing marketing strategies and secure your brand’s reputation.
Unless you’re a toilet roll or hand sanitiser business, it’s likely that the Coronavirus pandemic will hit you where it hurts – right in the profits.
As the economic impact of Covid-19 starts to bite, business owners and companies are facing challenges they’ve never yet faced. Limited access to resources. Decreased demand. Forced closures. Remote staff. And the worst thing is, none of us know precisely when it’s going to end.