4 business benefits of a content marketing strategy

March 30, 2020

With an influx of new competitors and more switching, caused by the influence of digitisation, energy providers are feeling the pressure on their bottom lines. In this challenging environment, one of the best ways to show a commitment to innovation is with a strong content marketing strategy. 
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What is B2B marketing and why is it important?

March 23, 2020

B2B (business to business) marketing refers to any marketing or content strategy that’s geared towards other businesses or organisations. B2B marketing is very different to B2C (business to consumer) marketing, in terms of respective strategies, applications and target audience, which is why an entirely different approach is needed.

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